Re-framing Asian art

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Tuesday, August 6, 2019

A client brought for re-framing four Asian art pieces mounted on acrylic in metal frames. We determined that frames where filled with dust and for many years old formula acrylic became yellow under UV light. Art itself also faded.

Art was mounted to acrylic the way that it could be easily damaged if we tried to remove it.

So, we suggested to keep art on original acrylic, under which we installed mixed gold-bronze color mat. We framed all four pieces in one frame with triple mat of art’s background color and a shape contouring art itself. Museum Glass was used on a top to prevent further deterioration.

A client was very happy with results.

Fine Art photography at Makers Market in Chatsworth

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Friday, March 29, 2019

Join us in welcoming local talent to the ToolboxLA on April 6, 2019 from 4pm to 8pm. Our Makers Market is in it’s third year here in Chatsworth.

The mission of the Makers Market-Chatsworth is to create a shopping experience with the highest quality, locally handcrafted goods. We love supporting our local makers & artists that we call our friends.

This is more than a chance to shop, the Makers Market offers an opportunity for the community to meet the makers. In a world where every dollar you spend could be a vote in favor of local business and against the oppression of workers in developing nations, the Makers Market offers you an important opportunity to support local small business and the arts at the same time!

Makers Market is  a collaboration between the Chatsworth Fine Arts Council & West End Arts District, produced by My Creative Outlet.

Striving Artists is one of founding members of the West End Arts District. For the first time we’ll introduce for sale fine art photography by Boris Smorodinsky, including “Lonely Journey”

Free parking!

Be sure to check in at the front door and receive a free raffle ticket for goodies supplied by our Makers.

 

30th anniversary of the World Wide Web

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Wednesday, March 13, 2019

Striving Artists custom framing celebrates 30th anniversary of the WWW

Google’s Doodle

This is not exactly a topic for a custom framing shop. But I wouldn’t be able to share this with you without internet.

On March 12, 2019 on Google’s home page was a Doodle, a special Google logo, to celebrate the 30th anniversary of the World Wide Web.

It is a pixelated Google logo with an old fashion desktop computer from 30 years ago as the Doodle.

If you noticed the Doodle is animated and shows a slow internet connection loading a GIF of a globe on the screen.

You may read about special celebration at a place where WWW was firs introduced

https://home.cern/news/news/computing/web30-reliving-history-and-rethinking-future cann

Today we can’t imaging our lives without emails, websites, chats, Google, Facebook, Twitter, to name a few.

And all of this started just 30 years ago.

We, framers have our brick and mortar businesses presented on the World Wide Web, and we struggle for dominance on the internet.

We have our professional organisation on line, framers directories, Facebook group “Framers only”, and many-many more.

So, we celebrate this anniversary as a part of a multi-billion member community of the internet users.

Obsession

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From our “Nature’s Feelings” collection, we introduce this one of a kind masterpiece photo taken in Antelope Canyon, Arizona by our very own Boris Smorodinsky. It is magnificently framed with a linen mat and Museum glass and measured 29.5” wide by 22” tall. We could think of no better name than “Obsession.” Are you as obsessed with this piece as we are? Well, it is now available for sale. Contact us for more information or set up an appointment at (818) 882-8666

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Needlepoint mounting

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Tuesday, February 12, 2019

If you think picture framing consists just of moulding cutting, think again. Most difficult is a process of attaching objects to a backing board. We employ many unique different techniques to do a job. On this photo our very own Jeff attaching fabric art piece using a needle and a thimble. Can you imaging how tedious and boring this process is?

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A rainy day

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Wednesday, February 6, 2019

Charlotte couldn’t have spun a more beautiful web. Framed with specially designed mat and gold pen drawings, this is definitely not a piece you want to save for a rainy day.

Elvis has left the building

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Tuesday, February 5, 2019

Some time ago a client came to me with a very unique piece of history. To any other person, it would have only appeared to be a dirty old fragment of used floorboard, but to the owner, it was so much more.

A close friend of the client’s wife had been working with a construction company renovating the childhood home of world renowned singer and actor Elvis Presley. While renovating the old Mississippi house, a single piece of floor was saved and shipped back to California, because my client’s wife was from that town.

I was commissioned to appropriately display the floorboard in a deep white shadow box. The customer’s happiness was the biggest reward.

Questions We All Have: Why Is Framing So Expensive?

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Tuesday, January 29, 2019


Guess what is the cost of such 21″x26″ hand carved frame, covered with a 22 karat gold leaf. Send an email to pictureframing@strivingartists.com with your number and we’ll tell you how far apart your guess and real number.

The best way to answer question “Why Is Framing So Expensive?” is to talk to the third party, not to me. Here is online article on www.apartmenttherapy.com website with a very good reasoning.

Use caution while hanging your art

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Thursday, May 31, 2018


Do not use 3M Command self sticking strips to hang your art

It was a strange day in Striving Artists’ life. A customer brings in an art piece with broken glass. A frame fell from the wall. Why? Because she did not want a security hook to make a pin hole in her wall. She used “3M Command” self stick instead. You already know the result.
It was even more painful for her because she was just back from a dentist appointment.
In about half an hour another customer comes in with broken glass. This time glass was damaged during shipping from New York. It was very painful for this lady as well. You guessed it right: she was just back from a dentist appointment.
I didn’t even have a chance to start my lunch, as another customer came in with broken glass! He was rearranging the art on a wall and stepped on the frame. No, he didn’t go to the dentist today!
So, there are three lessons from today’s events.
First lesson: DO NOT USE 3M or ANY OTHER self sticks to hang your art. Buy security hooks from Striving Artists or any hardware store .
Second lesson: Hire a professional to package your art for shipping.
We can help you with this as well.

Third lesson: DO NOT WALK OVER FRAME! We CANNOT help you with this. Only YOU CAN!

Striving Artists Wins Prestigious Awards

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Tuesday, October 30, 2018

Striving Artists Framing and Art Services Wins Prestigious Awards, Celebrates 40 Years in Business

Chatsworth, CA, October 22, 2018 — Striving Artists won two awards at the Specialty Graphic Imaging Association (SGIA), Golden Image Competition: “Gold” for fine art printing and a “Best in Show – Digital Creativity” prize. This achievement coincides with a major milestone for the company, as it celebrates 40th anniversary of being in business.

“I am very proud of Striving Artists’ team and our collaborators,” said Boris Smorodinsky, CEO of Striving Artists. “Our work was compared to the best in the world, and we came out on top. That’s quite an accomplishment!”

Nearly 100 companies from around the world entered the competition. “Winning the Gold and Best in Digital Creativity puts Striving Artists among the top specialty printers in the world in terms of quality and capability,” noted Johnny Shell, SGIA’s Vice President of Technical Services.

Established in 1978, Striving Artists is a small, family-owned company. It started by Karen and Russ Harris as a simple framing shop, providing most popular service at a time, “poster framing special”.

In 2006, Marina and Boris Smorodinsky acquired Striving Artists and transformed it into a full-service custom framing and art services provider. They realized the need for conservation grade framing and fine art reproduction and printing capabilities.

“Today, Striving Artists is a well recognized leader in the framing and printing industry,” said Marina Smorodinsky, Striving Artists President, “One of our customers put it very simple:”To Boris and Marina, you guys are the best. Thanks for all your services!”. We are honoring our customers in October during the Customer Appreciation Month.”

Striving Artists invites everybody to view the winning piece at their showroom (21723 Plummer Street, Chatsworth, CA) and get a personal tour of the facility.

 

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